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THE POWER OF COLLABORATION IN FOOTBALL BUSINESS: How Your Small Business Can Become Big Across The Globe





Just because your sport company is small in size doesn’t mean it’s small indeed. It’s the size of your business idea that counts. Inside that risky under- capitalized company may be a blue-chip multinational struggling to get out. But you must understand it. Walt Disney, American film producer and creator of Disneyland, said: “You can dream, create, design and build the most wonderful company in the world, but it requires people to make the dream a reality.” People must work on your idea; people must associate with your idea, to make it a reality.

Have you ever heard of the word – collaboration? Perhaps yea or no, but if you’re in the music industry, you probably would not only have heard of ‘music collabo’ but may have been  involved in one or two collabos yourself. It’s  common in the music industry that two or more artists come together to produce an album with an agreement to share the proceeds or give it to a cause.

Football business collaboration is not so different. It’s a recursive process where two or more football professionals or organizations work together to achieve a goal for mutual business benefits. For instance, FootballCV, a UK company that organize football career development events such as trial camps and soccer academies, may require sport marketing collaborators in Nigeria, China, Australia, to penetrate such large markets across the globe. It requires sharing knowledge, learning, transfer of skills and technology; as well as a mutual agreement between FootballCV and the collaborating partners.

It’s natural for a small company whose business idea requires global customers or changing innovation skills, to seek for collaborators. Thank God for the internet and social media networks like www.linkedin.com , which made collaboration across the world easier. Football professionals and sport organizations are more connected and can call on each other to participate in several projects. It doesn’t matter if you are one man business in Africa or a business in Asia with just a virtual office, you can collaborate with other football companies whether in Europe or America.   GreenHunters Sports International, a sport marketing agency in Nigeria, collaborate with Jason Fladien, an expert in power point designs and webinar production in Japan,  to produce some of it’s extra-ordinary presentation documents during it’s marketing process for football event sponsorships. In today’s business world, it’s not the size of your company, rather it’s the size of your collaborating partners that determine how big you are and what volume of business you can complete successfully.



Two Ways Your Football Company Can Collaborate With Another Company Across The Globe
Before you enter into any collaboration agreement with another person or organization,you should first establish a collaborative architecture of the business you want to build across the globe. Your collaborative architecture should be based on two factors:
First, your business idea – the technical depth required for the services you provide or the project you’ll be embarking on.
Second, the capability and capacity of the person or organization you’re considering for collaboration. There are basically two ways you can collaborate with other people or organizations.

1.      Open Collaboration is also called crowd-sourcing. It’s a process where a football company seeking collaboration, post the opportunity on a football professional mall or a sport community online and allow anyone with the required skills or tools to show interest. The football company now select from the lot, the persons or organizations it like to collaborate with. Alac Sport Consulting Spain, does this kind of synchronous practice online. The company usually post it’s trial programs on Linkedin.com sport community or groups.

However, open collaboration most times turn out like affiliate marketing programs online, where the ‘king pin’ just offer commission to collaborators. There’s usually no shared commitment on the part of collaborators, because they don’t feel like partners in the business.

2.      Closed Collaboration is also called private club or cartel. A football company carefully select collaborators in different regions, perhaps, because of their skills, capabilities and assets, depending if it’s an Elite Circle or a Consortium. The collaborators usually sign partnership agreement, which gives each of the organization an exclusive right to represent the consortium in a particular region. Then, the collaborators use online tools like Linux, Apache, Mozilla for conference meeting and instant messaging.

Closed collaboration seem to work better for football business, as the coming together of these small fragmented companies, make them one big cartel with lots of competitive strength. The collaborating partners feel belonged and are more willing to share knowledge and tools that are patent to them without fear of betrayal. There are more commitment among collaborating partners, because if the consortium fails in any business, the whole consortium loose and when they succeed, they all enjoy the proceeds and each of their company grows bigger.

Five Business Edge Collaboration Gives Your Football Company
1.      Collaboration gives your small business a global reach.
2.      Collaboration gives your football business the competitive advantage.
3.      Collaboration improves your company’s revenue opportunity.
4.      Collaboration increase the capacity of your football business.
5.      Collaboration gives your football company the speed, and quicker response to business opportunities.




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