Now, if you sell
or you know where we could buy football toys of any kind in Nigeria, please post
a comment below this article. Whether you sell football apparels, dolls, comics
or even football computer games, let us know how to reach you.
I didn't know
myself that the line of products is such in high demand, not until my 3 years old
son began to insist I purchase 'Barca' kits for him - Jersey, pair of pants, horst
and boot. He even made it more difficult as he specifically asked me to buy the
one written on it, 'David' and number '7.' I guess because his name is David.
Truly, I was
delighted with his demands, because I'm a passionate supporter of FC Barcelona and
I really wanted my son to have the kits. It's like a kind of induction - you know
how these things happen between father and son. But to my disappointment, I went
to every shopping plaza and markets I knew in Lagos and Abuja, but didn't find any
to buy. Most of the shops I went to only had Jersey for teenagers and for adults.
It just has done on me how these groups, 1 - 7 years, 8 - 13 years old kids are
largely un-served at the football market.In my discussions with Mr. Afam Anyika , the public relations manager of Jumia, online retailers, he said that we have 5 million 'football passionate kids' across Nigeria. These kids are largely influenced by their parents and football fans around them, who wear these jerseys and pride their favorite teams.
Lately, some schools now encourage the students to wear their favorite club's apparel during sporting activities. More schools now organize sport camps during holidays and they require the kids to come with their kits.
It's not all
about sporting apparels; Mr. Anyika said that kid clothing and toys market in Nigeria
is so large - estimated about 15 million kids making unrelenting demands on their
parents and adult relations everyday.
The 7 - 13 years
group is kids who are already forming a more concrete behavioral pattern along this
line. The trend today is the computer. They're addicted to computer games and the
reading of comics. They would have really referred to play computer games and read
comics that have adventures of their football super heroes like, Messi, Ronaldo,
Van Persie, Mikel, Drogba, Yaya toare...
Jumia, the number 1 online retailer in Nigeria, is fully aware of this trend and have in stock some high quality caster sporting apparels, computer games, and toys is meeting the demands of these seemingly 'un-served' group of kids. Click the Advert below to see the wonderful things they have in stock for kids.
Jumia, the number 1 online retailer in Nigeria, is fully aware of this trend and have in stock some high quality caster sporting apparels, computer games, and toys is meeting the demands of these seemingly 'un-served' group of kids. Click the Advert below to see the wonderful things they have in stock for kids.
If you live in Lagos, it wouldn't cost you anything extra to deliver to your door step. And you can well pay on delivery, if you don't have a credit card to pay online. You can take advantage of their quick service. If you order before 12noon in Lagos, your kids toys or apparels can be delivered to them the same day.
In spite of what
Jumia is already doing, we felt that we should expose to you this line of business
- a largely 'un-served' kid’s football market. In case you are seeking for a new business
and a new line of product. This is the deal.
