The Coca-Cola Believe and Win Under the Crown promo was unveiled on August 5th to offer opportunity to Coca Cola consumers nationwide to physically experience Qatar FIFA World Cup this November 2022; IN AN ALL EXPENSE PAID TRIP.
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According to Bunmi Adeniba, Marketing Director, Coca-Cola Nigeria Ltd., Five lucky winners would be selected from each region – Lagos, West, East, Central, and North regions: at national draws.
The Coca-Cola Believe and Win Under the Crown promo will cover 35cl/50cl RGB and 35cl/50cl/60cl PET of the core brands which includes Coca-Cola, Coca-Cola Zero Sugar, Fanta, Fanta Zero Sugar, Sprite, Sprite Zero Sugar & Schweppes.
To participate in the promo, consumers are required to purchase the any of the Coca-Cola products with a white cap and look under the crown for the unique code. On finding a code, consumers are expected to dial USSD string 80141*CODE#, using their mobile devices at no cost to them. With the promo set to end on October 31st, 2022, football lovers are encouraged to enjoy the refreshing taste of these Coca-Cola beverages and enter the promotion for free.
Adeniba explained that all the white crowns would have unique codes underneath them as all the participating entries would be entered into the draw for the grand prize, based on terms and conditions, with the final draws done from the pool of all numbers that have participated multiple times in the promotion.
She stated that the Coca-Cola Believe and Win Under the Crown promo was conceptualized to give back to our loyal consumers by taking 5 winners on a trip of a lifetime to watch the FIFA World Cup in Qatar and giving millions of consumers the chance to win instant airtime to stay connected with friends and family. She added, “It is about bringing people together, refreshing our communities and being there for our consumers at all times”.
As official sponsors of the FIFA World Cup, the Coca-Cola Believe and Win Under the Crown promo reflects Coca-Cola’s continued support for the football passion point across the country and a follow-up to other football related activities as the FIFA World Cup games begin.
