FantaXtik "Make It Beautiful" short video documentary became the talking point on the social media this few days after the launch of the campaign hit the air wave on Saturday. It heralds what football should be all about, since it is called "The Beautiful Game." Watch the Video here
It is such a creative ingenuity that pay premium to fans entertainment with the need of continuous delivery of unforgettable experiences that should cause fans to come back again and again, asking for more.
Its an indirect campaign against, COVID pandemic, violence and all such things that hinder match day attendance and the satisfaction of football consumers.
We must keep football beautiful to watch and relate with...and not take away most of the entertainment features such as playing to the gallery...
Compacting the game through tactical astuteness makes the game too clustered and clumsy to watch...
Referees incompetence must also be balanced with the over use of Video Assisted Refereeing (VAR) to disrupt the flow of the game.
Restrictions to play behind closed doors, in an empty stadium due to COVID pandemic or other issues such as a club banishment from home arena for violence or flaunting rules of the game, are some of the things we must find solution to provide safety and best of entertainment for the fans... as we always say "football is nothing without the fans"
The campaign was a fresh launch after the rebranding of GreenHunters Sports International to FantaXtik. The elite Sport marketing and management company in Lagos Nigeria had to rebrand to better capture what the company represents and delivers, and to better position itself in the global market.
According to the President and CEO, Benson Chukwueke, FantaXtik business model is to continually deliver unforgettable experiences to football consumers by keeping the game beautiful and ever satisfying in other to build such football brands corporate bodies and individual will love to associate with.
