fifa+ first feature of documentary "Ronaldinho: happiest person in the world" sets the gold standard for quality, scale and ambition for original content on the new soccer streamer, says its head of content.
FIFA+ launched this week with a suite of FIFA+ original-branded shows, live matches, news and data, and plans to offer 40,000 soccer games.
The debut was titled 90 Minutes Ronaldinho: The Happiest Man in the World. A well-known title from British directors Andrew and Stuart Douglas, Bernie Goldman and the Los Angeles Media Fund (LAMF), focusing on his time at Barcelona FC, looks at the life of the iconic Brazilian football star.
FIFA+ acquired Doc in a competitive position ahead of the free streaming service’s debut, and Marley told Deadline that it serves as “an incredible launch vehicle for this platform.”
The film follows the color raider’s rise to the top of the game in the mid-2000s, before seeing why he only stayed there for a short time by talking to his close ones and his secret.
After winning two FIFA World Player of the Year awards through his effortlessly skillful and insightful approach to the game, Ronaldinho’s career took a turn for the worse, culminating in a series of personal life-threatening episodes in which Entering the country also involved a spell in a Paraguayan prison. Using a false passport.
,There’s a lot of narrative stuffed in the negative space around them,” said Stuart Douglas. “The main accessibility is the most important factor in a doctor like this and through his brother Roberto, who manages the whole story, we got that for Ronnie. We were able to fill in the blanks.”
The Doctor listens to the likes of Lionel Messi, whom some see as Ronaldinho’s mentor at Barcelona and is now widely recognized as the greatest football player of all time, and includes scores from British singer-songwriter Jake Bugg. Including, who composed the music while he was downstairs. covid lockdown restrictions in 2020.
‘Uniquely likable character’
Despite officially retiring in 2018, Ronaldinho remains the top ten most followed athlete on social media globally and has attracted a slew of young fans through YouTube videos of his moves and goals . In fact, the player is regarded as the star of the first viral video: a Nike ad in which he strikes the crossbar of a goal several times in a row.
“Ronaldinho is a distinctly adored character in football,” said Marley. “As a footballer, he’s good enough but once we went into the depth of his back story and his character, we knew we had to be involved in the distribution of this film.”
Billed by LAMF’s Simon Horseman as “coming in at the “premium budget end of doc space – several million dollars”, it marks FIFA+’s entry into a narrative sports doc space that has thoroughly beaten the likes of Netflix and Amazon. served from.
“We want to talk to a lot of people and create a huge wealth of content with this document with amazing groups of people,” Marley said. “We are in the market for creating amazing stories around football – going beyond just the appeal of football to bring it to a wider audience.”
,The sports docs space is proving to be very fruitful and Bernie [Goldmann]Jeffrey [Soros of the LAMF] And I will certainly knock on James’ door with ideas,” said Horseman.
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Ronaldinho: The Happiest Man in the World
A documentary "Ronaldinho - The Happiest Man in the World" - resurfaced on FIFA+ after the release in August 2020. The film in which the Brazilian superstar looks back on his professional career as suddenly gain a world record viewership just a few days after the Launch of FIFA+ in April 2022.
The Ronaldinho film was the “Perfect Launch Vehicle” for the world's football governing new online streamer FIFA+ meant to capture the interest and engage the global football fans in a special way. Surprisingly, all the contents on FIFA+ can be access by anybody on earth, all for free.
Watch This Full Documentary Film on FIFA+ Click here : Ronaldinho: The Happiest Man in the World
